Compared to his co-stars, he's not much of a ladies' man - despite what he might think.
But while holidaying in Dubai in October, it seems that Geordie Shore's James Tindale's luck may have changed.
Pictured lapping up the sun in the United Arab Emirates, the metro-sexual 22-year-old found himself in the company of a mystery brunette.
Finally got himself a worldie: Geordie Shore's James Tindale was pictured soaking up the sun as he holidayed in Dubai with a mystery brunette
Topping up their tans: James and the brunette walked hand in hand along the beach
James matched his perfectly groomed eyebrows to his date's as they walked hand in hand along the beach.
Both showing off their tans, the pair were seen testing out the water whiles Tindale made sure not to get his hair wet.
Wearing a pair of short bright green swimming trunks, the Consett born reality TV star put his toned torso on display as he shared a kiss with his holiday romance.
He's definitely a beefcake: The 22-year-old wore a pair of short bright green swimming trunks
The look of lust: James gazed into the girl's eyes as they showed off their sunkissed skin
Don't mess with the comb-over: As James tested the water with his date he made sure not to get his hair wet
Enjoying his time in luxurious city, James tweeted: 'Having the best time ever in Dubai :D so good just being able to relax!! Tans coming on nicely :-)'
The pair were also seen taking a seat indoors where they sipped on cocktails and engaged in some more public displays of affection.
James, who describes himself as funny, cheeky, vain and handsome, appeared to be in good spirits as he got comfortable with his lady.
But one person who will not be in the best of moods once she finds out what James got up to in Dubai will be his co-star Holly Hagan, who got very close to James in Cancun during the last series of the MTV show.
Catch you later: The brunette wore a patterned monokini as she splashed about with James
Putting his feet up: the reality TV star took to his Twitter account in October while he visited the luxurious city to tell his followers all
Matching eyebrows: The pair seemed to be in good spirits as they sat in an inflatable kayak
Groomed to perfection: James was seen getting an eyeful of the brunette's assets
Geordie Shore will be returning for its fourth series on Tuesday November 6 at 10pm on MTV.
Following the departure of Rebecca Walker and Jay Gardner, new beefcakes Daniel Thomas-Tuck and Scott Timlin will be joining in on the madness.
Sure to cause chaos, this series will see the boys battle the original cast members of the show as they try to make their mark on the hard-partying group.
Holly will not be happy: In the last series of Geordie Shore James got very close to his co-star Hagan
Back soon... The fourth series of the hit MTV show return on Tuesday November